Jacob Hastings is the Head of Growth & Client Strategy at Growth Ring Media, a marketing agency built exclusively for tree service companies. Before co-founding GRM, Jacob worked directly with outdoor professionals, selling chainsaws, climbing gear, and equipment to crews who put their lives on the line every day. That experience shaped his respect for the industry and gave him firsthand experience on how often tree service businesses are taken advantage of by marketing agencies that lack an understanding of their work.

Through GRM, Jacob has helped tree service owners generate steady, high-quality jobs using Google Ads, Local Service Ads, and tailored local campaigns. His focus isn’t on chasing vanity metrics or selling “leads,” but on building ad systems that consistently keep crews booked with real jobs. Such as storm cleanup, removals, trimming, and even long-term contracts like university maintenance trimming.

Under the leadership of Alex Makarski and Jacob Hastings, Growth Ring Media has built a reputation for its hands-on, results-driven approach. GRM doesn’t spread itself thin across dozens of industries - our team works only with tree services, bringing deep industry insight and proven strategies to every campaign. Whether it’s filling the calendar during slow months or scaling up during storm season, Jacob and Alex’s goal is simple: give tree service owners marketing they can finally trust.